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Research
Telephone Research
With economic times uncertain, analysts believe the next few years will be
a time of controlled purchasing and accountable tracking of
company return on investment. When times get tough marketers
can no longer afford costly product development cycles and
are expected to find potential markets before huge
advertisement expenditures are made. Success is greatly
enhanced when understanding the difference between believing
that you know what your customers want and actually knowing.
Professional product developers have long recognized the importance of
this critical information and have made research mandatory
in developing communication and marketing plans. Properly
executed telephone survey research helps to identify trends
and market niches across a wide range of segments. These
phone surveys help marketers identify demographic segments
to create highly targeted communications within specific
consumer groups, lowering overall communication costs.
The more you know and understand about survey telephone
methods and prospects the better prepared you’ll be in
making the right decisions on how to serve them.
There are a full range of telephone survey applications that
offer marketers both quantitative and qualitative research.
Imagine how valuable this knowledge would be in helping you
formulate a truly precise market understanding. Qualitative
research helps to reinforce the understanding of a
particular topic and quantitative research to gather
information that pertains to your target market.
Customer Satisfaction –
telephone survey. In today's competitive environment,
retaining current customers and acquiring new ones is
crucial. What are customers' perceptions of your company or
product brand ? What can you change to improve overall
customer satisfaction levels ?
What is the likelihood current customers will purchase from
you again ?
Market Study – telephone
survey. Derive an accurate customer profile for efficient
market segmenting and the reduction of overall communication
costs. Our experience in the application of target marketing
allows us to identify meaningful segments and strategies for
engaging new markets with positive business outcome.
Competitor Audit -
telephone survey. Find out how you can differentiate from
competitors, in a tight economic market purchasing decisions
are increasingly dependant on the ability of suppliers to
make a compelling business case.
Customer Loyalty –
telephone survey. Learn why you’re losing them so you can
retain more of them in the future. A customer retention
increase of as little as 5% can improves profits 25% to 85%.
Customer loyalty is vital to a successful business and
businesses are powerless to change when they don’t
understand their customers satisfaction.
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2006 proCall Marketing Inc. All rights reserved.
Email: tdickson@procall.ca :: Phone: (403) 265-4014