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Database Verification
Database verification &
updates
Your customer information requires data verification and
updates on a regular basis
or obsolescence will ensure it becomes worthless over
time.
The purpose of keeping business lists free from
error is vital when you consider the value accuracy brings to
customer retention and future sales opportunities. In the cases
where database updates are not in place marketers can
expect as high as ½ of their contacts or as many as ¼ of
company details to become inaccurate within one years time.
The easiest way to ensure your customer database is fully up
to date is to have a database verification strategy in
place. Companies that don’t have the resources to telephone
their customers and update contacts should
investigate the possibility of outsourcing. After the
investment has been made and ongoing data verification is in
place, marketers can be sure of marketing resources and the benefit
of timely, accurate business lists.
Customer data decay is a serious problem and will continue
to erode the effectiveness of an organization’s marketing
efforts when left unchecked. Research shows that when
information is used to target communications - sales conversion increases
substantially.
It may sound silly to think of ones customers this way, but
what criteria have your marketers used to target customers in determining the
next opportunity ?
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Copyright 2006 proCall Marketing Inc. All rights reserved.
Email: tdickson@procall.ca :: Phone: (403) 265-4014